MasterPlan Alliance Q & A

Why is the MasterPlan Alliance divided into two parts, the Planning Retreat and the Alliance Support Program? 

The Alliance approach is to customize its program to meet your needs. For some doctors, the Strategy Retreat is enough to clarify their goals and set them on the track to achieving and maintaining a successful financial future. Others enjoy the support, fresh ideas, and camaraderie that the full MasterPlan Alliance Program offers.

If I’m already financially secure, what will I get out of the Strategy Retreat? 

Over 20% of Jim and Suzanne Du Molin’s clients are financially independent when they walk through the door. Their goal is to make sure they are getting the most out of their investments and continue to do so. They also know that dentistry is changing rapidly and they want to position their practices to maintain the highest level of return on their investment.

With all this talk about money, what about quality dentistry? 

Quality care costs money to provide. Continuing education, professional staff, and great equipment all cost money. It is difficult to continue to provide quality care if you are not meeting your personal and professional lifestyle goals.  

The more financially successful you are, the easier it is to provide quality care. And, to make it even easier, each of the strategies provided through the Alliance is based on increasing quality patient care.

What’s all this talk about "core values"? 

Jim and Suzanne learned years ago that financial plans, whether personal or practice, that are based solely on the numbers are doomed to fail.  

What does work is identifying your core values and reconciling them with your spouse as a basis for setting a common set of personal goals. Once these are set, you can move ahead as a couple with a united purpose, using your core values and goals as the driving forces for both your personal and practice plans.

What’s all this psycho-babble mean? 

For example, a core value of enhancing family life may lead to personal goals of reducing your work schedule for more family time, or adding a room to your home. Your situation will be unique. Together with your spouse, you will determine your personal requirements for financial independence based upon your core values and lay out a step-by-step action plan to achieve your goals.
 

Will I have to stand up and "share" my values with the group, get naked in a hot tub, or hug a lot of people? 

No. If you want to do those things, we suggest you do them with your spouse or significant other.

Why should I spend three days doing this? 

If you already have a detailed road map to personal and practice financial success for the rest of your life, you probably shouldn’t come. If not, isn’t it about time? Or, do you want to be living in a trailer park at age 70 - just hoping for a tornado to come and end your misery?

Why do I have to be interviewed before I can become an Alliance member? 

Two reasons. The first is that we want to be sure that the Alliance will be able to meet your needs. Successful members are our greatest source of referrals for new members. If your situation is such that we think you would be better served through a different approach, we will point you in that direction.  

Second, the DDI client list has become one of the elite assemblage of doctors in America. It is made up of two groups: the heavy hitters and the soon-to-be heavy hitters. Success breeds success. Members often volunteer personal time and energy to help each other work through problems. In either case, the Alliance tries its best to assure that no bozos are admitted.

Who will be my Mentor? 

Jim and Suzanne personally assign each member a mentor based on your personal situation. Mentors are people who have worked with Jim and Suzanne over the years and acquired the depth of knowledge necessary to coach you through the implementation of your practice action plans.

Will I ever meet my mentor face-to-face? 

Yes. Normally, you will meet and work with your mentor throughout your Strategy Retreat. The two of you will customize your practice’s marketing action plan. Each month, you’ll meet for a pre-scheduled tele-consult to review your Practice Progress Report and your action plans. Plus, each quarter, you, your mentor, Jim and Suzanne, and your core Alliance group will meet by special teleconference to review advanced strategies. In these sessions, you will use the power of the MasterPlan group to develop solutions for the really tough problems.

When will I meet my mentor, and how much time will I have with him/her each month? 

Because many of our mentors are doctors, and we don’t want to be constantly interrupting their production, we schedule all of their teleconsults on one day each month. Each consult will last for up to 45 minutes. It will always be held on the same day each month - e.g., the third Tuesday of each month - and at the same time. This way, you can block your schedule for the next year.

Who pays for the telephone call? 

You will be given a special toll-free 1-800 number to call your mentor - there will be no extra charges to you.

What happens if I am on vacation and can’t make my appointment with my mentor? 

You can reschedule one of your appointments to a time that is mutually agreeable between you and your mentor. Your mentor also has the same privilege of rescheduling appointments.

What happens if I need assistance outside of my scheduled appointment time? 

You may call your mentor to schedule an appointment time that is mutually agreeable. However, you will be charged at a minimum rate of $75 per half hour.

What happens if I miss an appointment? 

You’re a doctor. By now, you should understand the economics of running a business. There is no such thing as a missed appointment with your Alliance mentor.

What will I be doing with my mentor? 

At each consult, you’ll begin by reviewing your customized Practice Progress Report, a graphic analysis of your current situation. Second, you’ll review your progress on your practice’s business action plan, i.e., how to mine the 21 gold bricks from your practice.  

Third, you’ll check your progress on implementing the marketing action plan that you and your mentor developed at the Retreat. Fourth, you’ll review your step-by-step staff management action plan. And, finally your mentor will coach you through implementation of any of the advanced strategies you’ll be receiving throughout the year that are appropriate for your situation.

What’s covered in my monthly Practice Progress Reports? 

At the end of each month, you’ll send in an easy-to-complete data form that is prepared by either you or a staff member. If you are computerized, it can be automatically generated from your WIN-WIN Profit Management Software. Using this information, we will prepare your Practice Progress Report. Eight key areas will be examined and graphed. Trend lines will be analyzed so that we can anticipate any problems and correct them before they cost you money.

What’s this WIN-WIN software? 

The WIN-WIN software was originally developed as a team bonus system to monitor results and act as an incentive system to reinforce the strategies you want to implement in your practice. The program has been expanded to work as a complete Profit Management System and/or as an incentive system. You and your mentor will determine how best to use it in your practice.

Will the WIN-WIN program interfere with or duplicate features of my dental management system? 

No. The WIN-WIN program works side-by-side with your dental management software. They have completely different functions and should complement each other.

Will the WIN-WIN software work on my type of computer?

The WIN-WIN software is standard, single-user, IBM/DOS compatible. It will run on any IBM compatible computer in DOS, or in DOS under Windows or Windows95. If you don’t have an IBM compatible computer, we have simple written forms that you can use to generate the necessary information manually.

   

How much does the WIN-WIN software cost? 

WIN-WIN costs $795. For Alliance members, there is no charge.

How much time does it take to set up the WIN-WIN software? 

Before you attend the Strategy Retreat, you’ll send in your key practice statistics. These will be entered into your WIN-WIN software for you by the Alliance staff. You’ll leave the Retreat completely set up and ready to go. Nothing could be easier.

What happens if I have a question about the software? 

Philosophical questions about the program will be handled by your mentor during your monthly progress meeting. Technical questions will be handled by the Alliance.

Why do you gather our data before the Retreat?

In customizing your personal and practice actions plans, a certain amount of number crunching is necessary. Rather than waste your time in the Retreat running calculations, we find it a lot easier to pre-analyze your situation and provide you with the customized strategies that can easily be integrated into your action plans.

What does my New Patient Action Plan include? 

One of the primary gold bricks that most doctors never realize is in the area of new patient marketing. During the Retreat, you’ll learn the actual net contribution to overhead of each new patient - after expenses like lab, supplies and collections loss are taken out. The calculation will be customized for your practice

Full Alliance members will then meet with their mentors to customize a New Patient Action Plan based on the economics in your practice, your style of dentistry, your patient demographics, and the goals for increased production and income that you set during the Retreat.

Why is a staff action plan important? 

Over the years, Jim Du Molin has found that quality staff and their proper management is one of the basic keys to practice financial success. In today’s lawsuit-crazy world, there are certain tools and systems that should be used to protect you from being abused by a disgruntled staff member. Even more important, your staff plan will provide you with a step-by-step program for developing, managing, and maintaining the greatest team of dedicated, quality people you could ever imagine.

What do I get with my staff action plan? 

Dental Staff Policy Manual This easily-customized policy manual is designed to lay out the rules of the game for your staff. It is an invaluable tool for resolving the many questions that staff have regarding day-to-day policy.  

Even more important, this manual is designed to proactively protect you from the many legal pitfalls we all face with our employees. The manual comes in both hard copy and on computer disk so you can easily edit it to meet your needs. 

WIN-WIN Team Bonus System To help you motivate your staff to implement your strategies and goals, the Alliance provides you with the comprehensive WIN-WIN staff motivation and bonus program. This program motivates staff with daily, weekly, and monthly bonuses that cost you nothing ... all increases in pay come from increases in practice production and collections, not from your pocket. It really works, as many of our members can tell you. 

You’ll receive either the computerized or paper format of the complete WIN-WIN Team Bonus system. Your mentor will help you determine whether the WIN-WIN program is right for your situation.
 

I understand the "Alliance" idea, but what’s this "MasterMind" thing about? 

The "MasterMind" concept was originally articulated by Napoleon Hill, author of one of the most published books in modern time, Think and Grow Rich. It is based on the concept that many minds working together in harmony, focused on a common goal, will have better success in achieving that goal than one mind working alone.

How does the Alliance actually implement the "MasterMind" concept? 

The Alliance uses three different methods. First is the MasterPlan Alliance Group Meetings. You’ll meet with Jim & Suzanne Du Molin, your mentor, and your fellow Alliance members every three months to review your successes and use the power of the MasterPlan group to solve problems and overcome barriers.  

Each of these MasterPlan meetings will be held in the evening, so as not to interrupt your daily production. Using advanced telephone technology, you will be able to call into a central teleconferencing center that will link you up with all of your fellow MasterPlan members.

Whoa! What happens if one of my competitors is in my MasterMind Group? I may not want to discuss my problems in front of my neighbors. 

If you feel this way, we will do our best to assign you to a MasterMind Group that is made up of doctors from outside your demographic area. 

However, we must say the Alliance philosophy is that there are more patients out there than most doctors can cope with. Cooperation is more productive than competition. Over the years, Jim and Suzanne have worked successfully with many competing doctors.  

In one case, they actually worked simultaneously with 5 different practices, all within a few blocks of each other, and three actually in the same building. All were happy because all had unique styles which lead to the development of different marketing strategies.

What are the other methods the Alliance uses to implement the "MasterMind" concept? 

The Alliance is a network of doctors who have come together to share what works best and support each other in achieving their individual goals. In addition to your monthly management report and mentoring session, you will receive at least two more management updates on those ideas that are getting the best results. This fresh flow of ideas keeps you and your practice on the cutting edge of the dental profession

Plus, each month, you’ll receive an audio tape and hard-copy notes detailing advanced personal and practice financial strategies directly from Jim & Suzanne Du Molin. Many of these tapes are designed as training tools that you can use directly with your staff. And, if you still have questions, you can discuss the details with your mentor. 

What if my mentor doesn’t have an answer to my problem? 

The Alliance’s mentors are great people, but you should not expect them, Jim and Suzanne Du Molin, or even your MasterPlan group to have all the answers. No one consultant or group can master all the different disciplines needed to meet the requirements of running a dental practice today. Further, there will be times when you may need one-on-one, face-to-face assistance to resolve a problem in your office. That’s why the Alliance created the MasterPlan Advisory Board.

Advisory Board Members are the top national consultants in their fields of expertise. They are also available to help when your needs go beyond your mentor’s level of experience. Many of them have also volunteered their time to speak at the Strategy Retreats and annual MasterPlan Alliance meetings.

Why does the Retreat take 3 days ?

Two reasons. First, this is your life we are talking about. It’s going to take some dedicated time to resolve some complex financial issues. Second, we want to allow you and your significant other plenty of private time to examine, work through and process the results. 

Most people spend more time planning their vacations than planning their lives. The time you spend at the Retreat is insignificant relative to getting the next thirty years of your personal and practice life on track for financial success. Let’s take the time to do it right the first time.

 All this sounds great. Where do I sign up? 

The next step is to call the Alliance’s office to schedule a qualifying interview with an Alliance staff member.  

That’s right. A qualifying interview. The reality is that the Alliance is not right for everyone. And everyone is not right for the Alliance. We want to spend about 20 minutes with you on the telephone to be absolutely sure the MasterPlan Alliance Program is right for you.

Our staff is available to talk with you until 8:00 p.m. most evenings. There is no charge for this consultation. And, you’ll have plenty of opportunity to ask questions about the program without interrupting your production during the day.  

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